• Lindsay Nuon

EmpirEqual Announces Goodwin as Legal Counsel

Updated: Jan 16

One of the first and most important decisions any business needs to make is determining who will guide the company in legal matters. As Marie puts it, “during our research, our team came across countless articles that have compared the founder-lawyer relationship as a marriage and that analogy was that forefront as we interviewed lawyers for EmpirEqual.” With that in mind, it was crucial that we find someone we genuinely like, trust, and enjoy working with.


Of course, other critical considerations were responsiveness, breadth and depth of experience, and deep understanding of our mission. After an extensive search, we are proud to announce our decision to team up with a firm we are confident will be a force multiplier and trusted partner in our mission to achieve workplace equality, Goodwin Law!



Goodwin at a glance


The American Lawyer named Goodwin Best Business Team at the American Lawyer Industry Awards, and the Financial Times recognized Goodwin Chief Operating Officer Michael Caplan as a leading Legal Intrapreneur at the North America Innovative Lawyer Awards. Which says volumes about their firm and their exceptional team.


The American Lawyer Industry Awards honor law firms and in-house legal departments for outstanding achievements in the legal profession. Goodwin was selected Best Business Team for “working with clients to understand their needs” and delivering unique initiatives such as “best practice panels, operational and technology support, and shared risk/reward investment with clients.”


Goodwin’s dedication to DE&I initiatives (Pride@Goodwin, Inclusion@Goodwin, Diversity Fellowships, etc.) signaled to us their unwavering commitment to creating a more diverse and equitable environment. Their certification from the Diversity Lab was evidence they are putting their money where their mouth is and not just paying lip service or playing checkbox D&I.


Our Mission


Companies spend a combined $8 billion on diversity and inclusion (D&I) training annually and the overall market size of D&I tech is approximately $100 million. The reason is the cost of poor employee experiences is far greater; $11 Billion is lost annually by U.S. business alone due to employee turnover. However, businesses that actively build an engaged workforce have the opportunity to achieve nearly 3x the return on assets and 2x the return on sales.


The workforce is only going to become more diverse across nearly all demographic categories over the next six years. Employers are investing in talent: according to Reuters, the Global Workforce Analytics Market is expected to reach approximately USD 1026 Million by the end of 2023 with 13 % CAGR during the forecasted period from 2017 – 2023.


EmpirEqual is a platform that allows employees a safe and anonymous place to submit feedback about their experiences in the workplace to uncover the critical insights that employers need to optimize their workforce in real-time. With help from Goodwin law, we will empower the approximately 33.9 million employees worldwide working at the Fortune 1000 companies that produce an annual revenue of $15.3 trillion.


Request early access to our employee app by visiting our website!





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